Emily Lovo - Poppy Press Publishing

Poppy Press Publishing

—2020 Local Gold American Advertising Award | Stationary Package—
—Featured in 2021 National Student Show—

Vibrant, Bold, Creative. An inviting cultural institution.

Poppy Press is a publishing company known for both it’s quality publishing and friendly environment open to all kinds of clientele. Blending books, binding knowledge, and imagination together to produce inspiring works for a plethora of audiences, Poppy Press strives to create a welcoming environment that pushes creativity and encourages ideas worth fighting for.

Using an array of bold colors that pop and joyful patterns, the brand design was able to evoke that inviting atmosphere the founders are so passionate about while also invoking creativity and imagination, all the things that make up what this company represents. A logo system was created with 3 main logos for each branch of the company, as well as a few secondary logos. Worldwide branch: a solid, bold, and sturdy icon was created as this encompasses and carries the main brand which oversees all other branches. Specialty: a bit more intricate and orderly details for the special, higher quality branch of books. Infantile: more playful and rounded to incorporate a more child-like feel.

Scope: Brand Identity, Logo System, Pattern Illustration, Layout Design, Typography, Color,

Product Photography, Printing & Craftsmanship